The Brabus boutique is located in Citywalk, Dubai. Brabus pride themselves on the “1 second wow-factor” design ethos. This has been visualized for the customer as they enter the showroom. Campaign areas were designed to be mobile & adaptive. Bespoke stands on a concealed roller system were designed & along with suspended artwork under tension. Materiality was limited to simple palette of under ten finishes in total. The boutique extents almost disappears, allowing for the product to stand out.
